How to Embed Instagram and TikTok Feeds on Your Website Like a Pro

Keep Your Site Fresh, Engaging, and On-Brand with Real-Time Social Content

Your audience doesn’t just live on your website—they interact with your brand daily on platforms like Instagram and TikTok. So why not bring that energy and engagement directly into your site?

Embedding live social media feeds is a powerful way to showcase user-generated content, highlight your brand personality, and give your website a dynamic, real-time feel. Whether you’re a restaurant showing daily specials on Instagram or a product brand leveraging TikTok reviews, a well-integrated feed can turn your static pages into living digital spaces.

In this article, we’ll walk through the best techniques for embedding Instagram and TikTok feeds on your website—professionally and effectively—along with a real-world case study of how one restaurant used social feeds to increase time-on-site and boost bookings.

Why Embed Social Feeds on Your Website?

Social media feeds provide content that is:

• Always up to date
  
  

• Visually engaging
  
  

• Socially validated
  
  

• Created by your audience (UGC)
  
  

By embedding these feeds, you not only highlight your latest content but also give users a reason to explore further, stay longer, and connect with you across platforms.

Benefits of Embedding Instagram and TikTok Feeds

1. Enhances Website Freshness

Automatically pulls your latest social content without needing to manually update your site.

2. Increases Time-on-Site

Visual content encourages scrolling and exploration. People are more likely to stay longer and engage with what they see.

3. Boosts Brand Credibility

Seeing real people engage with your brand in an authentic setting adds trust and social proof.

4. Encourages Follower Growth

Visitors can find and follow your social profiles directly from your website.

5. Improves Conversion

Showcasing lifestyle content or real-world product use can nudge users toward purchases or bookings.

Tools to Embed Instagram and TikTok Feeds

There are several third-party tools that make it easy to embed and customize social feeds:

Instagram Feed Embedding Tools:

• SnapWidget – Easy to set up, customizable grid and slideshow displays.
  
  

• Elfsight – Offers elegant, mobile-responsive Instagram feed widgets with filters.
  
  

• Smash Balloon (WordPress) – Powerful plugin for Instagram feeds with advanced display options.
  
  

• Instagram Basic Display API – For developers wanting full control.
  
  

TikTok Feed Embedding Tools:

• EmbedSocial – Supports TikTok feed embeds, including hashtag-based curation.
  
  

• Taggbox – Allows moderation and styling of TikTok videos before embedding.
  
  

• TikTok Developer Tools – Use TikTok embed code manually for individual posts or collections.
  
  

Each tool offers varying levels of customization, from grid layouts to slider carousels, popup videos, and user-based filters.

Best Practices for Layout and Display

1. Use Dedicated Sections or Carousels

Place your feed in a clean, dedicated section on the homepage, product pages, or blog sidebars. Horizontal carousels work great for TikTok. Masonry grids are popular for Instagram.

2. Limit the Number of Posts

Too many videos or photos can slow down your site. Stick to 6–9 items per feed for optimal performance.

3. Prioritize Mobile Responsiveness

Ensure your embedded feed is responsive and doesn’t break on smaller screens. Check scrolling behavior and video playback on mobile.

4. Add Calls-to-Action (CTA)

Encourage users to follow your account, use a specific hashtag, or book an appointment after viewing the feed.

5. Include Moderation

Curate what appears on your site. Many tools allow you to hide inappropriate content or manually approve posts.

Performance Considerations

While social feeds add vibrancy to your site, they can also slow it down if implemented carelessly.

To optimize performance:

• Use lazy loading for embedded videos and images
  
  

• Avoid embedding auto-play videos that load on page load
  
  

• Compress all media assets and minimize unnecessary scripts
  
  

• Regularly audit page speed using tools like Google PageSpeed Insights or GTmetrix
  
  

Real-World Case Study: Restaurant Increases Bookings Through Instagram Integration

A casual dining restaurant in a major city wanted its website to better reflect the daily atmosphere of the location—lively, visual, and community-driven. Its marketing team was already active on Instagram, posting daily photos of new dishes, customer moments, and behind-the-scenes kitchen shots.

What they did:

• Embedded a live Instagram feed on the homepage using a responsive grid layout
  
  

• Added a carousel of customer photos tagged with the restaurant’s hashtag
  
  

• Displayed a “Dishes of the Week” TikTok reel on the menu page
  
  

• Added CTA buttons below the feed: “Follow Us” and “Book Your Table”
  
  

The results after 60 days:

• Average time-on-site increased by 40%
  
  

• Website bounce rate dropped by 22%
  
  

• Instagram followers grew steadily without paid promotions
  
  

• Online table bookings increased, especially from mobile users
  
  

This integration helped turn a static website into an immersive experience—one that mirrored the brand's dynamic and visual presence on social media.

Tips for Maintaining Your Social Feed Integration

• Set posting schedules on Instagram and TikTok to keep feeds active
  
  

• Monitor performance metrics (site speed, engagement, click-throughs)
  
  

• Update your hashtags or curation filters periodically
  
  

• Ensure legal use of content when using UGC (always get permission or use content from tagged posts with clear rights)
  
  

Final Thoughts: Make Your Website Social, Not Static

Embedding Instagram and TikTok feeds on your website does more than add visual flair—it connects your digital presence, builds trust, and encourages real-time engagement. Done well, this strategy can lead to longer sessions, higher conversion rates, and stronger brand loyalty.

Key takeaways:

• Choose the right tools for ease and customization
  
  

• Prioritize layout, responsiveness, and performance
  
  

• Curate content to align with your brand image
  
  

• Link visual engagement to tangible actions (like booking, buying, or following)
  
  

Your social media is full of vibrant content—bring that energy to your website, and you’ll turn more visitors into fans, and more fans into customers.