24Apr, 2023
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24 April, 2023
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Interested Corporate Website Trend

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7 mins read
Interested Corporate Website Trend

       In the era where everyone can easily connect and interact with each other online, a corporate website serves as the digital face of your company. It represents your organization's profile, identity, credibility, and brand value. A website enables you to establish an online presence, products/services, reach a wider audience, and attract new customers while maintaining connections with existing ones. It creates exceptional user experiences and serves as a powerful communication tool for engaging with prospective clients, partners, and investors.

       As technology and design trends continue to evolve, it is crucial for businesses to stay ahead of the curve and adopt innovative strategies that foster growth and strengthen their online presence. Investing in an up-to-date corporate website is no longer a luxury, but rather an essential component of a comprehensive marketing plan, paving the way for long-term success and a solid competitive advantage.

       “To create an effective company website means providing a seamless and engaging experience, with care, for both business owners and their valued customers.”

 

a man using a laptopCredit: Startup Stock Photos via https://www.pexels.com/

Purpose of the website

  • Establishing an Online Presence

        Having a corporate website can establish an online presence and reach a wider audience. A website can be  a platform for businesses to showcase their products and services, communicate their brand message, and connect with customers.

  • Credibility Creating

        A well-designed and informative website can help businesses establish reliability and present themselves as dependable and trustworthy. Corporations can achieve this by incorporating valuable content, featuring customer feedback and assessments, and highlighting industry accolades and acknowledgments within their website.

  • Generating Leads and Sales

        Corporate websites can function as an effective marketing instrument for generating leads and sales. By optimizing websites for search engines, providing concise and relevant information, implementing impactful calls-to-action, businesses can attract potential leads and convert them into customers.

  • Improving Customer Service

        Corporations can enhance customer service through their websites by granting users 24/7 access to information and support, such as frequently asked questions, chatbots, and other self-service tools designed to address their inquiries and concerns.

  • Maintaining a competitive edge

        Developing a corporate website is crucial for maintaining competitiveness in the market. With an increasing number of businesses establishing an online presence, having a professional and user-friendly website can help companies stand out themselves from competitors and attract customer

 

using computerCredit : Engin Akyurt via https://www.pexels.com/

Upcoming trend

        1. Serverless architecture

        An interesting aspect of the serverless trend is the change in perspective regarding website creation and deployment methods. Serverless architectures enable developers to concentrate more on coding and less on managing infrastructure, resulting in quicker development cycles and more efficient resource utilization.

        Building serverless websites offers potential cost savings. Serverless platforms usually charge based on usage rather than a flat fee for server access, making it more cost-effective for applications with fluctuating traffic patterns. Furthermore, serverless platforms often include built-in scalability and fault tolerance, allowing applications to automatically adapt to traffic variations and manage failures without manual intervention.

        Nowaday, an increasing number of cloud providers offer server and database support, fueling the serverless trend. Users can benefit from this in various ways, including

    • Faster development cycles: 

Cloud provider services include managing, maintaining, and updating servers and databases, reducing infrastructure management. This leads to faster development cycles, allowing developers to focus more on coding.

    • More efficient use of resources and cost savings: 

Serverless platforms charge based on usage, making them suitable for websites with variable traffic patterns. These platforms can scale up or down automatically as needed, avoiding unnecessary costs during low traffic periods. Cloud providers are also keeping pace with the trend, offering enhanced support for related infrastructure and security needs.

    • Built-in scalability and fault tolerance: 

Serverless platforms offer built-in scalability and fault tolerance, enabling corporate websites to automatically adapt to traffic changes and handle failures without manual intervention. This ensures that the website remains accessible and responsive to users at all times.

 

        2. Responsive design

        Responsive design is an approach to web design and development that ensures a website's layout, images, and other elements automatically adjust to fit the screen size and orientation of the device on which it is being viewed. This means that a single website can provide a consistent and optimal user experience across a wide range of devices, including desktops, laptops, tablets, and smartphones.  

        Incorporating responsive design into corporate websites can offer several advantages, such as:

    • Better conversion rates:

A website that is easy to use and navigate on any device can lead to higher conversion rates, as users are more likely to engage with the content, make purchases, or sign up for services.

    • Seamless experience and improved search engine ranking:

By incorporating responsive design into corporate web building, businesses can create a more user-friendly and accessible online presence. A responsive design website not only displays content correctly and is easy to navigate on any device, but also provides a seamless and enjoyable user experience. This can lead to increased user satisfaction, higher engagement rates, better overall website performance, and improved search engine rankings on Google.

    • Cost-effectiveness:

Instead of creating multiple versions of a website for different devices, responsive design allows businesses to maintain a single website that works well across all platforms. This saves time and resources in the long run, as updates and maintenance only need to be performed on one site.

    • Easier website analytics:

A responsive website simplifies the process of tracking and analyzing user behavior, as all the data is collected from a single site. This can help businesses make more informed decisions about their online strategies and improve the effectiveness of their website.

 

        3. Chatbots and AI-powered customer support

        Chatbots are automated conversational agents that simulate human conversation through text or voice interactions. They help users access information, get support, or complete tasks. AI-powered customer support integrates artificial intelligence technologies, such as machine learning and natural language processing, into support systems. These technologies learn from data, understand user queries, and deliver relevant, personalized responses. Chatbots and AI-powered customer support are innovative technologies that have transformed how businesses interact with customers. 

        Using chatbots and AI-powered customer support in corporate web building offers benefits, including: 

    • 24/7 availability:

These technologies can operate continuously, ensuring customers receive assistance at any time. They can handle multiple inquiries simultaneously, provide instant responses, reduce wait times, and scale easily during peak times, ensuring timely support for all customers.

    • Cost savings:

Implementing these technologies can reduce the need for large customer support teams, as chatbots and AI-powered systems handle many customer inquiries. This leads to cost savings in personnel and resources.

    • Better analytics, insights, and improved personalization:

AI-powered customer support collects and analyzes data from customer interactions, providing valuable insights into customer behavior and preferences. This information can be used to improve support processes and tailor marketing strategies. Moreover, AI-powered support systems learn from past interactions and customer data to provide personalized recommendations and support, improving the overall customer experience.

    • Streamlined workflow:

Chatbots and AI-powered systems can integrate into existing support workflows, automating routine tasks and allowing human agents to focus on more complex issues.

Success Case:

Bank of America        Credit: https://promotions.bankofamerica.com/digitalbanking/mobilebanking/erica

        Bank of America has a virtual assistant called Erica. Erica is an AI-driven chatbot designed to assist customers with various banking tasks and provide personalized financial guidance. Accessible through the Bank of America website and mobile app, Erica helps customers with tasks such as checking account balances, paying bills, transferring money between accounts, and providing credit score updates. In addition to these transactional services, Erica also offers personalized financial insights and guidance based on the user's spending habits and account activity.

 

        4. Voice search optimization

        Voice search optimization is the process of enhancing a website's content, structure, and metadata to improve its visibility and performance in voice search results. With the rise of voice assistants like Amazon Alexa, Google Assistant, and Apple Siri, voice search is a growing trend, and users are increasingly turning to it to find information. Examples of websites or services that incorporate voice search include e-commerce platforms like Amazon and Walmart, as well as streaming services like YouTube and Spotify.

        There are several benefits to incorporating voice search optimization into corporate web building:

    • Increased visibility:

Optimizing a website for voice search can improve its rankings in search engine results, making it more likely for users to discover the website through voice queries. This can lead to increased organic traffic, brand exposure, and customer engagement.

    • Improved accessibility and mobile-friendliness:

Voice search optimization can make a website more accessible to users with visual impairments or those who prefer using voice commands for convenience. In terms of mobile-friendliness, a website that loads quickly, has a responsive design, and is easy to navigate on mobile devices is key.

    • Better understanding of user insights:

Voice search queries tend to be more conversational and specific than typed searches, as users often ask questions. By analyzing these queries, businesses can gain insights into user intent, preferences, and needs, allowing them to tailor their content and marketing strategies accordingly.

 

        5. Live video streaming

        Live video streaming is the real-time broadcasting of video content over the internet, allowing users to watch events, presentations, or other activities as they happen. By incorporating live video streaming into corporate web building, businesses can engage their audience in a dynamic and interactive way, sharing information and experiences that go beyond the limitations of traditional text and image-based content.

        There are several benefits to incorporating live video streaming in corporate web building, including: 

    • Real-time engagement: 

Businesses can interact with their audience in real-time, creating a sense of immediacy and excitement.

    • Broader audience reach:

Businesses can connect with viewers from around the world, expanding their reach and increasing brand exposure, which can lead to new business opportunities and partnerships.

    • Greater flexibility and adaptability:

Corporations that tend to have real-time management abilities can adapt their content and messaging based on real-time audience feedback and engagement via live stream. This can help businesses refine their strategies and improve the overall effectiveness of their online presence.

        Moreover, businesses can create a wonderful customer journey by using the live video streaming feature as part of the journey to enhance content variety. Corporate websites can provide a more diverse range of content, making the site more interesting and engaging for users, such as new product launches, debut stages, pre-sale concerts, important annual events, etc. By hosting live events, businesses can create a more personal connection, demonstrating their expertise and dedication, leading to new leads, stronger customer relationships, and increased brand loyalty. In addition, corporations can reach a large audience without the need for expensive advertising campaigns or physical events.

Success Case:

        Apple successfully launches new products through both physical events and live video streaming on YouTube and their corporate website. This approach allows audiences around the world to directly engage with the brand and view the new product details instantly. Consequently, this leads to a seamless pre-order process, resulting in successful purchases.

        Salesforce hosts their annual event, Dreamforce, which is live-streamed on their corporate website. This enables a wide audience to access the event's content, such as keynote speeches, workshops, and panel discussions. By providing this live-streaming feature, Salesforce is able to engage with its audience effectively, even when they cannot attend the event in person.

 

        6. Virtual and Augmented Reality

        Virtual Reality (VR) and Augmented Reality (AR) are immersive technologies that have gained significant attention recently. VR immerses users in a simulated environment, usually with VR headsets and controllers, while AR adds digital content to the user's real-world environment through smartphones or AR glasses. Corporations in fields like innovation, gaming, geography, travel, and specialized training may consider the benefits of using VR & AR, such as:

    • Accessible experiences and effective training:

VR and AR can create realistic training simulations and educational content, allowing users to learn and practice new skills in a safe, controlled environment.

    • Enhanced collaboration and communication:

These technologies enable remote collaboration, allowing teams to work together in a virtual space regardless of their location, leading to improved communication, increased productivity, and reduced travel expenses.

    • Visualizing complex data:

VR and AR help visualize complex data sets in three dimensions, making it easier for users to understand and analyze information, particularly in industries like architecture, engineering, and design.

    • Product visualization and demonstration:

AR can create realistic product visualizations, allowing customers to see how products would look in their environment before purchasing, leading to increased confidence and higher sales. 

    • Innovative marketing and advertising:

VR and AR can produce unique and memorable marketing campaigns, attracting new customers and raising brand awareness.

 

        7. Content personalization

        Content personalization is the process of tailoring a website's content, layout, and overall experience to meet the specific needs, preferences, and behaviors of individual users. By leveraging data and analytics, businesses can create a more relevant and engaging experience for each visitor, enhancing user satisfaction and increasing the likelihood of conversion. Incorporating content personalization into corporate web building can provide a number of significant benefits.

        Applying content personalization in corporate web building offers benefits including:

    • Improved user experience and increased conversion rates:

Personalizing content based on a user's preferences, browsing history, and other data points can make a website more relevant and engaging. By providing content with a suitable layout that is tailored to their needs, businesses can increase the likelihood of conversion, whether that involves making a purchase, signing up for a newsletter, or engaging with a call-to-action.

    • Enhanced customer loyalty:

Personalized content can create a more meaningful and impressive connection between a corporation and its customers, leading to stronger brand loyalty and increased customer retention. 

    • Better targeting and segmentation:

When corporations better understand their audience, they can segment users based on their behavior, preferences, and other data points. This can help businesses create more targeted marketing campaigns and content strategies that resonate with their audience and can better improve website analytics.

    • Increased return on investment (ROI):

By delivering more relevant content and providing the right experience to users, businesses can improve the efficiency of their marketing efforts and increase the ROI of their websites.

Written by
Senna Labs
Senna Labs

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