How SEO gets you through Covid-19 pandemic?

The year 2021 is almost passed, and it is time for you to change the way of thinking about B2B marketing. Let me show you why. SEO is one of the most sustainable ways to get people to know your business. By continue creating content on your website, you will gain more benefits over time.

What’s SEO?

SEO or Search Engine Optimization is the process of increasing the quantity and quality of traffic to your website through organic search engine results.

Quantity of traffic is the number of people visiting your website by clicking on the search engine result. The more you have is better.

Quality of traffic is measured by checking if the visitors are genuinely interested in the products you offer. The better the traffic quality you have, the higher chance you will generate more leads and close sales. 

Search engines like Google or Bing have their algorithms to calculate the ranks of search results. So you will need to understand them to get your page a higher position. Mostly, we follow Google since it has over 75 percent of the search market share.

Why does SEO affect your online identity?

One of the most significant advantages of SEO is that it is an inbound marketing strategy. Unlike traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, inbound methods center on making it easy for your audience to find you when they want information. Inbound marketing is much more customer-centric. Instead of interrupting consumers while watching TV or listening to the radio, it involves creating helpful resources and making information more easily accessible.

Focusing on attracting users who are actively looking for information related to your industry, products, and services will help you reach the target audience more effectively. Plus, this allows you to reach your audience while they are already considering making a purchase or contracting a service — increasing the chances that your marketing messages will translate into sales and leads.

How does SEO help you survive crisis?

As an organization, you will need to remain relevant to your target audiences. Since the Covid-19 changes the way people use the internet, people tend to use search engines more than ever. Maintaining a strong digital presence through SEO will be the most crucial step you take. It can help you to become more visible on searches.

Now that most companies and businesses emphasize working from home, it is very likely that people will spend more time online, which means that there is more chance for your business to gain exposure from your audience.