hand lthand lt
14Mar, 2025
Language blog :
English
Share blog : 
14 March, 2025
English

Reducing Cart Abandonment: UX/UI Design Tips for E-commerce Sites

By

2 mins read
Reducing Cart Abandonment: UX/UI Design Tips for E-commerce Sites

Cart abandonment is one of the biggest challenges for e-commerce businesses. Studies show that nearly 70 percent of online shoppers abandon their carts before completing a purchase. Poor UX/UI design, complicated checkout processes, and friction in payment methods are major reasons for high cart abandonment rates.

This article explores UX/UI strategies to reduce cart abandonment, including a real-world case study of an e-commerce platform that improved checkout UX and reduced cart abandonment by 25 percent.

Simplifying the Checkout Process

Why a Complex Checkout Leads to Abandonment

Shoppers expect a fast and seamless checkout experience. If they encounter too many steps, distractions, or errors, they are likely to abandon their purchase.

Best Practices for a Smooth Checkout Process

  • Use a single-page checkout to reduce steps.

  • Enable guest checkout so users don’t need to create an account.

  • Minimize distractions by removing unnecessary banners or links.

  • Show a progress indicator to inform users of how many steps remain.

Example: Shopify’s one-page checkout has fewer distractions, leading to a higher completion rate.

 

Reducing Form Fields and Making Payments Seamless

 The Problem with Long Checkout Forms

Every extra form field increases drop-off rates. Users don’t want to spend time filling out unnecessary details.

How to Optimize Forms for Faster Checkout

  • Ask only for essential information (name, email, shipping, and payment details).

  • Enable auto-fill and address suggestions to reduce typing effort.

  • Use inline validation to catch errors in real time instead of showing them after submission.

Offering Multiple Payment Options

  • Support credit/debit cards, PayPal, digital wallets (Apple Pay, Google Pay), and Buy Now Pay Later (BNPL) services.

  • Display trusted payment badges (such as SSL security logos) to build confidence.

Example: Amazon’s one-click payment option significantly reduces friction in the checkout process.

 

Using Microinteractions to Enhance User Confidence

What Are Microinteractions?

Microinteractions are small animations or feedback signals that guide users through the shopping process. They make the experience more interactive and reassuring.

Microinteractions That Reduce Cart Abandonment

  • Real-time order summary updates to show discounts, shipping fees, and totals.

  • Animations when adding items to the cart to confirm the action.

  • Security confirmation pop-ups before payment submission.

Example: Zalora uses a loading animation with a confirmation message when a purchase is completed, reassuring users that their transaction was successful.

 

Case Study: How an E-commerce Platform Reduced Cart Abandonment by 25 Percent

The Problem

A popular e-commerce platform found that customers were abandoning their carts at the payment stage. After analyzing user behavior, the main issues were:

  • Checkout process was too long with multiple pages.

  • Payment options were limited, causing frustration for users.

  • No real-time feedback, leaving users uncertain about their actions.

The UX Fixes

  • Implemented a single-page checkout to speed up the process.

  • Added digital wallet options like Apple Pay and Google Pay.

  • Introduced microinteractions such as a loading spinner during payment processing.

The Results

  • Cart abandonment rate dropped by 25 percent.

  • Checkout completion time was reduced by 40 percent.

  • Customer satisfaction scores increased by 18 percent.

 

Conclusion

Reducing cart abandonment requires a well-optimized checkout experience that minimizes friction and reassures users. The best practices include:

  • Simplifying checkout with a single-page design.

  • Reducing unnecessary form fields and using auto-fill.

  • Adding multiple payment options to suit all customers.

  • Using microinteractions to guide users and build trust.

By applying these UX/UI improvements, e-commerce businesses can increase conversion rates, reduce lost sales, and enhance the overall shopping experience.

Written by
Chu Chawit Supanichpol
Chu Chawit Supanichpol

Subscribe to follow product news, latest in technology, solutions, and updates

- More than 120,000 people/day visit to read our blogs

Other articles for you

18
April, 2025
How SennaLabs helped S&P Food transform their online e-commerce business
18 April, 2025
How SennaLabs helped S&P Food transform their online e-commerce business
S&P Food’s yearly revenues were 435 mils $USD. 10% of the revenue was from online sales. The board of directors felt that online sales should account for more. The digital

By

4 mins read
English
18
April, 2025
How we built a corporate risk and compliance management application and mobile app in 8 weeks
18 April, 2025
How we built a corporate risk and compliance management application and mobile app in 8 weeks
One of our clients, a large international energy company, contacted us with an urgent project. The previous vendor that was lined up to implement the project had pulled out at

By

4 mins read
English
18
April, 2025
Preview email ด้วย Letter Opener
18 April, 2025
Preview email ด้วย Letter Opener
Letter Opener เป็น gem ของ ที่ใช้แสดงรูปแบบของอีเมลที่เราต้องการจะส่ง ก่อนที่จะส่งจริง เพื่อให้ง่ายและไวต่อการทดสอบ Let's Get started... Installation เพิ่ม Gem ใน Gemfile จากนั้นรัน `bundle install` # Gemfile group :development do gem "letter_opener" gem "letter_opener_web", "~> 1.0" end กำหนดการส่งอีเมลโดยใช้ letter_opener (กรณี Production จะใช้เป็น :smtp) # config/environments/development.rb config.action_mailer.delivery_method

By

3 mins read
Thai

Let’s build digital products that are
simply awesome !

We will get back to you within 24 hours!Go to contact us
Please tell us your ideas.
- Senna Labsmake it happy
Contact ball
Contact us bg 2
Contact us bg 4
Contact us bg 1
Ball leftBall rightBall leftBall right
Sennalabs gray logo28/11 Soi Ruamrudee, Lumphini, Pathumwan, Bangkok 10330+66 62 389 4599hello@sennalabs.com© 2022 Senna Labs Co., Ltd.All rights reserved.