The Importance of Email Marketing Everyone Should Know

Email marketing is the best way to do marketing for your business. This summary doesn't come without any evidence. Let's see why it is:

Everyone has internet access, also emails.

Just using email marketing, you can reach out to almost everyone who has internet access since an email address is required to do many things online. Nowadays, Over 56% of the global population has internet access, and about 293 billion emails were sent and received each day (Statista, 2020). This figure is expected to increase to over 347 billion daily emails in 2020 (Statista, 2020). 

Email marketing is so easy to start.

Many email services provide ready-to-go templates and easy-to-use email editors. You can start an email marketing campaign with no knowledge of coding. It doesn’t require any servers. Just a few clicks and you are ready-to-go.

Email marketing has a strong ROI.

For email marketing, you don't need a large budget for your campaign. You could have a zero expense if the number of target audiences is still in the 'free-tier' range. So, both startup and enterprise companies can have the same level of professional-looking email marketing campaigns.

While your investment is so little, you can expect an average return of $42 for every $1 you spend on email marketing (DMA, 2019). This statistic indicates just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets.

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Email marketing helps you reach more mobile customers.

Statista provides that the number of worldwide mobile phone users is more than three billion in February 2020. With that in mind, businesses need to find a way to better interact with mobile consumers if they want to remain competitive in the digital marketplace. Every time customers check their phone presents a new opportunity for businesses to reach out and engage them. Even if they don't open the email, there is still a high chance they will see the campaign message via notifications.

Now it may be the time to start growing your email and provide quality content that engages and converts your target audience to your customers. Stay updated with technology news and insight articles by subscribing with us today.

Reference:
The Importance of Email Marketing by 2020, Lyfe Marketing.

The importance of email marketing in 2020 and why you should care, Emma Email.

10 Email Marketing Stats You Need to Know in 2020, Maryam Mohsin, Oberlo.