Launch phase
A/B
testing
Comparing different versions of a feature to see what performs best.
Purpose & value
We test multiple design or content variations to see what performs best—using real user data. A/B testing helps you improve conversions, reduce risk and make informed decisions with measurable results.
When to use
Our process
01Define a clear hypothesis and success metric
02Create A/B or multivariate variations
03Set up testing tools (GA, Mixpanel, VWO, etc.)
04Run the test and monitor performance
05Analyze results, declare a winner and implement
Who’s involved
Product managerDeveloperData or Marketing team
Deliverables
Live A/B or multivariate testPerformance report with metrics and insightsRecommended actions based on results
Case study
We ran an A/B test for a pricing page redesign, comparing copy and layout options. Over 3 weeks, the winning version increased sign-up conversion by 28%—with no disruption to live traffic and full confidence in the outcome.
Related services
Analytics integration & reporting
Connecting tools like Google Analytics and generating reports to help you grow with data.
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UI/UX refinements
Polishing design and interaction to make the product even better over time.
See what's inside