BUSINESS | 5 mins read

Presentation tips for business pitching

By Boss on 18 Feb 2021

In today's competitive business world, it is undeniable that a business pitching requires well-thought-out plans to get your business considered. Senna Labs will be unveiling presentation tips that our team strongly believes are among the most strategic approaches.

Before getting into details to be included in a pitch deck, there are presentation tips to be consciously kept in a speaker's mind. Being aware of your body language and using it properly is essential. Make sure you make eye contact with the audience to ensure they would stay with the spoken topics. Speed and tone of voice should be used wisely considering multiple aspects including the type of audience, type of product, and even the pitching venue's environment. 

Though there are multiple ways to create a pitch deck, there is no one most perfect formula. Today, Senna Labs will discuss one widely recognized startup pitch. It is the one from Airbnb.

Elevator pitch

Here comes the moment of pitching. It is wise to start with a "#Twitch," telling a story brief within the first 30 seconds. The term was inspired by Twitter, a social media platform, which only allows users to post with a limited amount of texts. Also known as an elevator pitch, it is a persuasive speech crafted in a way that sparks interest among listeners. Creating a Twitch can be done by identifying what would grab listeners' attention. One of the widely recognized methods is to identify their pain points and raise them as questions so that listeners feel attached to the pitching. 

The less, the better: your presentation deck is just a tool. It is you who truly matters. In terms of contents, it is suggested to keep details on a deck as precise. There are 11 recommended elements to be included. 

  1. Welcome page:
    summarises what your company is and what service do you offer.
  2. Problem page:
    what are the problems among target customers? Specify in a way empathetic way that connect listeners from within
  3. Solution page:
    tell listeners what are the solutions that your business provides. Keep it around three areas to keep listeners engaged and focused.
  4. Market validation page:
    back your pitch up with numbers to prove the idea is valid.
  5. Market size page:
    ensure listeners that there is a portion of need in the market.
  6. Product page:
    show the demo of your product, for instance, a design prototype.
  7. Business model page:
    stage how would the business generates revenue
  8. Market adoption page:
    identify customer penetration strategies
  9. Competition page:
    identify competitors for your business. Plot them in quadrants to let listeners know where your business stands.
  10. Competitive advantage page:
    identify 4-6 stand out aspects of your business
  11. Team structure page:
    last, yet foremost, it is the page that identifies the driving force in making the presented business successful. 

A business pitching is usually short and requires it to be done in a precise and engaging way. It certainly is not easy to compile all those elements up for a presentation but indeed strategic to be followed. As we mention, there is no absolute best way for pitchings. Adapting to fit with your context is advised.

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