M Live Market
Rapid Development & Marketing Project
No Problem, We Deliver
We quickly provided 8 concept designs to the organising committee. After that we selected 3 of the winning designs and quickly developed landing pages to match those designs. We started our digital marketing campaign along with A/B testing to determine the outright winner in terms of conversion.
Within 1 week, we had a production site deployed, and digital marketing campaigns setup driving traffic to the site with a conversion rate of 60%.
By immediately deploying the 3 different designs for the landing pages, we were able to run A/B tests in parallel while we were developing the rest of the site. We also prioritized which sections of the site should go live first. This let our project managers work with 40 hotels to gather all the necessary media, content and approvals required in such a large undertaking.
First Idea & Wireframe
wireframe prototypes and worked with Marriott to
workout the best UI/UX design.
User Interface Design
We are confident in the designs that we suggest to our partners, such as Marriott, because we have awesome designers and the data behind their designs.
In this project, we used Ruby on Rails and VueJs to accelerate time-to-market.
We are already working on our second project with Marriott International at the time of this writing.
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